This fall Lanvin is introducing a new feminine fragrance, which taps into the historical heritage of the house. The new perfume is called?�”Jeanne Lanvin” after the founder of the couture brand. It will launch internationally in September 2008 following a first introduction in France in July.

The top of the silver cap of the flacon is decorated with the mother & daughter logo by Paul Iribe from the 1920s. But in a clear move to adapt to new mores and a new generation of consumers, the fragrance has been colored pink and made to smell “young” as an up-to-date fruity-floral. Top notes are blackberry, citruses and pear; middle notes are peony, freesia and raspberry; base notes are sandalwood, amber and musk.

Perfumer Anne Flipo, who created the scent together with artistic director Alber Elbaz, said, “I was aiming for something simple yet sophisticated – impertinent and young – mirroring the modern woman Jeanne Lanvin was,???…

Dubbed a “fruity gourmand” by Lanvin, it offers top notes of blackberry, pear, citron; a heart of raspberry, white freesia, peony; base notes are musk, sandalwood, and amber.
Jeanne Lanvin will be available in 30, 50, and 100 ml Eau de Parfum and in matching body products.