The Fashion and Glamour industry can be anything but glamorous, when dreams and aspirations come at a price higher than any monetary value. Meghna is about to find out the hard way when this aspiring young fashion model sees the good, bad, and ugly in the Fashion Industry.

Meghna Mathur (Priyanka Chopra) is a young, middle class girl with dreams of becoming a famous and successful model. Due to cultural conflicts however, her father disapproves and wants her to become an accountant instead. Much to her father’s dismay, Meghna ignores his commands and pursues her dream. After meeting with agents who review her portfolio, she goes on her first audition. She is told that it will take way more than just one audition to get her first break. She gets invited to Fashion Designer, Rahul Arora’s show, where she tries to network backstage however, her photos are just crassly thrown aside. She does however get a very critical referral for a top fashion photographer, who also happens to be very expensive. She continues to network and make the right connections and won’t let money be any object to her when pursuing her dreams to make it as a top model. At a hotel networking party, she is told that the only thing she needs to do is smile and look pretty for the cameras, nothing more, nothing less. She gets paid, not for modeling or working, but just for attending the party alone. She seems very hesitant to take the money for that reason alone. During her lingere shoot, she becomes more hesitant and is afraid of losing herself on her road to success.

When she goes on her first interview with Panache, the modeling agency, she is told that with the wrong attitude, she will never make it. During her first runway try out, she receives a lot of accolades and is flattered by people’s vote of confidence in her. However, while her dreams were becoming her newfound reality, her old reality was becoming her dreams. In another words, everything she ever knew and loved, was getting lost in her dreams of success. It becomes obvious when her relatives with whom she had been staying with, disapprove of her racy photo shoots and tell her she has to leave.

Meghna, with everything falling into place for her, receives a proposition to be a Show Stopper for Fashion Designer, Vinay Khosla. Backstage, Meghna gets degraded by Vinay after stating her opinion and is told that she is just a model and doesn’t need to use her brains. She fires back at him and is immediately fired from the show. Meghna’s boyfriend, who is also a young model, tells her she should have never said anything since she is still very new to modeling. Slowly but surely, Meghna’s head begins to swell and is now forgetting her place in both Fashion and in life.

Fashion and Modeling begin to show it’s not so glamorous side when one of the models from Panache gets her contract terminated for her drug use and unprofessional behavior. Meghna replaces her as the new “It” girl for Panache. Her success was her ultimate high as she knew now that the whole world was set on her but knew she was losing herself in the process. In the ladies room, Shomali, the fired model, confronts Meghna. She warns her that the Fashion and Modeling industry will eat her alive and that she will end having to sell her soul. Meghna denies it but Shomali already can see the fear and hesitance in her eyes. Meghna’s boyfriend too, sees the drastic change in her and they end up breaking up.

At this point, Meghna is possessed by the demons of fame and success and her behavior becomes very Diva like. During Vinay’s fashion show, Shomali, experiences a very humiliating wardrobe malfunction which arouses negative media hype. Meghna tells the media that it could have been an accident or a possible publicity stunt. Shomali overdoses.

When Meghna, who has been in a relationship with the half owner of Panache, finds out she is pregnant, she has a flash of being a middle class girl once again. However, she receives a slap in the face when the stipulations of her modeling contract, stating she cannot get married and be pregnant, are revised to her. She feels her career is on the brink of death and she goes to the clinic to get an abortion. Subsequently, she begins to engage in heavy drinking and ends up getting pulled over by the cops. Once again, negative media hype is aroused. She is reminded of how imperative it is to keep personal and professional lives separate. Eventually, due to her arrogance, Panache replaces her, and Meghna too, begins to engage in partying and drug use. After waking up next to a stranger, she experiences a meltdown and finally goes back home to her family.

Meghna begins to acknowledge all the pain and hurt she has caused those closest to her and unable to cope with the guilt, she begins to seek therapy for her demons. Her father reaches out to her and tells her to go back to her dream of becoming a model and face her demons. After going back to make amends, she gets another chance of doing a runway show, in which she experiences unpleasant flashbacks. As an act of redemption, Meghna reaches out to Shomali after seeing her on the news in her worsened condition. She takes Shomali in and realizes that helping someone in need is a success in itself and much better than fame. She declines the offer to do Rahul’s Fashion show but Shomali convinces her to change her mind. The day after, Shomali goes missing and Meghna becomes preoccupied with her absence while at Rahul’s Fashion show. She finally gets a call from the police backstage, and they break the unpleasant news that Shomali has been found dead from an apparent drug overdose. Meghna has a near breakdown again, however, she nails the show. In the end, she finds herself again-Sunny Ali